Product EngineerI build digital products, from user experience to the systems behind them.
I’m Ebubechukwu Idam, a product engineer working across streaming, commerce, and financial services. I combine full-stack development, Roku engineering, and hands-on technical guidance.
From the interface to the infrastructure.
My work spans web, mobile, and connected-TV applications, alongside APIs, content platforms, and internal tools. I connect those pieces to help people watch a film, publish content, manage payments, or onboard a property.
I help translate product requirements into technical decisions and working software. Alongside implementation, I contribute technical guidance and code reviews, and troubleshoot production issues. I value readable code, useful tests, and repeatable releases that help teams maintain what they build.
Selected work
Products I’ve helped build.
MANSA TV — Connecting playback and the content platform.
Full-Stack Engineer · Roku & Streaming
A streaming product connects what viewers watch with the tools editorial teams use to prepare and publish it. My work spans both sides of that experience.
- Build Roku experiences for on-demand video, live TV, search, program guides, and playback.
- Develop APIs for authentication, subscriptions, favorites, watch history, and Continue Watching.
- Extend content services and editorial tools for localization, publishing, and operational monitoring.
- Build runtime configuration tools and automated release workflows.
Roku Codex Toolkit — Tools for Roku developers.
Personal project · Open-source developer tooling
I built a reusable toolkit that brings Roku device automation and development workflows into Codex, with a cross-platform CLI distributed through npm.
- Control development devices, sideload applications, and capture screenshots and console output.
- Run repeatable flows with recorded evidence for playback and navigation checks.
- Support runtime-log analysis, accessibility reviews, and release preparation.
AladdinMiles — Connecting merchant operations from catalog to fulfillment.
Full-Stack Engineering · Commerce
I build merchant and administrative applications that connect product management, orders, fulfillment, and financial workflows.
- Develop catalog management, venue onboarding, and order interfaces.
- Build shipment tracking, warehouse handoffs, and shipping-label workflows.
- Deliver merchant cashflow, pricing, and payout interfaces.
- Implement role-based access, support communication, and multilingual experiences.
Rhino — Improving property onboarding and operations.
Senior Software Engineer · Real Estate & Insurance
I built property-upload workflows and internal tools supporting partner onboarding and claims recovery.
- Delivered bulk upload workflows supporting more than 1,000 properties.
- Developed a claims subrogation system to support recoveries.
- Built shared frontend libraries and tools for consistent development across applications.
Aladdin Digital Bank — Bringing financial services to mobile.
Senior Software Engineer · Financial Services
I managed the mobile application team and helped deliver an MVP combining financial services, e-commerce, and community features.
- Built mobile and backend features for payments, bills, loans, and commerce.
- Structured the development process to support the team’s delivery.
- Monitored releases and resolved defects across the mobile and backend applications.
Career
Selected Experience
Full-Stack Engineer
MANSA TV
Sep 2022 – PresentStreaming & Content Platform
- Develop the Roku application and contribute across backend APIs, content services, and release infrastructure.
- Architect Python/FastAPI APIs and deliver Roku playback, subscriptions, personalization, and Continue Watching.
- Extend Axinom Mosaic with GraphQL content services, AI-assisted localization, editorial workflows, and automated AWS releases.
Senior Software Engineer
Rhino New York LLC
May 2021 – Jul 2022United States
- Built bulk property-upload workflows supporting 1,000+ properties and improving partner onboarding.
- Developed a claims subrogation system to support recoveries and loss-ratio management.
- Built and maintained shared frontend libraries and internal tools, supporting consistent development practices.
Senior Software Engineer
Aladdin Digital Bank
Jun 2020 – May 2021Nigeria
- Managed the mobile application team and helped deliver an MVP combining financial services, e-commerce, and community features.
- Built mobile and backend features for payments, bills, loans, commerce, and social functionality.
- Monitored releases and resolved defects across the mobile and backend applications.
Senior Software Engineer
Cortts Limited
Sep 2013 – Sep 2019Nigeria
- Developed business-management software covering client records, payroll, payments, invoicing, and account reconciliation.
- Built web and mobile tools for agents to access, add, and share property information.
- Automated internal workflows using React/Next.js and Python services.